“This Prime Day was dedicated to our small business (SMB) partners, who have been increasingly looking to Amazon to keep their businesses running. We are humbled that we were able to help as this was our biggest Prime Day ever for small businesses,” stated Agarwal.
Over 91,000 small and medium companies participated within the occasion. Of these sellers, virtually 62,000 of them had been from non-metro and tier-2 & tier-3 cities throughout India. This yr, Amazon introduced 1,000 new merchandise throughout 17 classes from SMBs.
Amazon notes that nearly one lakh SMB sellers acquired orders from throughout 97 p.c of pin codes in India. “Artisans and weavers, women entrepreneurs from Saheli, startup brands from Amazon Launchpad saw growth of 6.7 times, 2.6 times, and 2.1 times respectively,” he added.
When in comparison with final yr’s Prime Day occasion, the corporate witnessed greater than twice as many buyer signups this time. Interestingly, greater than 65 p.c of those signups had been exterior the highest 10 cities.
Personal computing, giant home equipment, kitchen, and smartphones had been the top-selling classes within the occasion by way of worth. On the opposite hand, attire and pantry classes topped in relation to the variety of offered models.
Right after Amazon Prime Day got here to an finish, Amazon began its Freedom Sale within the nation. Freedom Sale will happen from August 8 to 11. Meanwhile, Amazon has deliberate Prime Day within the US for the fourth quarter of the yr.