Announcing the initiative, Adarsh Nair, the Chief Product Officer at Bharti Airtel, stated: “In these unprecedented times, Airtel and Juggernaut are trying to make sure that people have more options to stay engaged as they observe social distancing. And what’s better than getting back to reading. At Airtel, we will continue to innovate and bring exciting digital content to customers across our platforms”.
Juggernaut Books presents e-books and novels throughout a variety of genres – love and romance, enterprise, historical past and politics, health, weight loss plan, spirituality and classics. Airtel acquired a strategic stake within the firm in late 2017 as a part of its efforts to construct an open content material ecosystem and convey world-class digital content material to its prospects.