Amazon Easy Stores in India Now Offer ‘Touch-and-Feel Product Experience’

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Amazon Easy Stores in India Now Offer 'Touch-and-Feel Product Experience'
Amazon India has launched an upgraded ‘Amazon Easy‘ retailer format that may supply a touch-and-feel product expertise by means of a bodily product show. Originally launched as a pilot in 2015, the shops have Amazon staff to assist new clients place orders on the Amazon India web site. Customers can then determine whether or not to select up the order from the shop or get it delivered at their doorstep.

In a press launch, Amazon mentioned that the shop house owners can now leverage Amazon’s last-mile supply program, ‘I Have Space’, to ship packages to clients of their space in addition to facilitate pickups. The first such unique Amazon Easy retailer is now operational in Mahalakshmi format in Bengaluru. Amazon says it plans to quickly broaden the upgraded format to different components of the nation with its present and new community companions.

In a press release, Kishore Thota, the Director of Customer Experience & Marketing at Amazon India, mentioned that the initiative will carry tens of millions of recent clients to the corporate. “We see Amazon Easy playing an important role in enabling the next 200-300 million customers to enjoy shopping on Amazon.in as well as creating local jobs and self-employment opportunities”, he mentioned.

Codenamed ‘Project Udaan‘, Amazon Easy shops initially launched as pilot in 2015, however has now rolled out to extra areas nationwide. Until now, it solely supplied help for on-line buying, serving to new clients create accounts and place orders on Amazon India. In its press launch, Amazon mentioned it really works with companions like Vakrangee, Indiabuys and Velocity to carry the Amazon Easy expertise to new e-commerce clients within the nation.

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