Apple leads India’s TWS earbuds market due to AirPods and AirPods Pro

Apple leads India's TWS earbuds market thanks to AirPods and AirPods Pro

Truly wi-fi (TWS) earphones market in India was the fastest-growing one in wearables internationally in 2019. The hearables cargo posted an enormous development of 700 p.c within the nation, as per Counterpoint’s ETO service. The section was led by Apple with its second-generation AirPods and first-generation AirPods Pro, the latter of which launched in India in November. The premium costs of the AirPods and AirPods Pro additionally imply Apple will proceed to dominate the income share of the Indian market transferring ahead.

Noise and JBL occupied the second and third positions, respectively, within the TWS earphones market, adopted by Samsung and Realme. The Realme Buds Air earphones, which had been launched in December, offered extremely properly, turning into the second best-selling TWS earbuds after the AirPods due to the inexpensive pricing and feature-rich design. Commenting on the development of TWS market Research Analyst Shilpi Jain famous, “The availability of many inexpensive units by gamers like Realme, Xiaomi, and Noise instantly caught customers’ consideration with their audio high quality and ease of use. As the India market stays largely untapped for TWS, the section holds enormous development potential and alternatives for brand new gamers.”

Apple AirPods had been the very best best-selling hearables in India, adopted by Realme Buds Air, pTron Bassbuds, and Noise Shots X1 Air

The development is pushed by the enhance audio content material consumption, portability, and developments like well being and health monitoring, good assistants amongst smartphone customers, added the report. “The current lockdown situation due to COVID-19 will accelerate the demand for TWS as many people are working from home and connecting through voice and video calls,” added Research Analyst Satyajit Sinha. Thereby, anticipate the TWS market to develop additional in 2020 as extra OEMs enter. 

“An all-round connected devices IoT strategy is prompting entry of many smartphone OEMs in this fast-growing segment. Some brands are using an affordable pricing strategy and strong growth momentum while some are leveraging cutting edge features to command a premium. In all, TWS is becoming an important part of smartphone OEMs’ connected devices strategy and drive ecosystem stickiness.”

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