Apple Looking to Acquire Original Podcasts to Compete with Spotify

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Apple Looking to Acquire Original Podcasts to Compete with Spotify
Apple is reportedly planning to purchase in style authentic podcasts to compete with the likes of Spotify. That’s based on a brand new report from Bloomberg, which additional claims that the corporate is trying to find an government to steer its new podcast plans. According to unnamed sources quoted by the report, the brand new recruit, who can be accountable for buying authentic podcasts, would report on to Ben Cave, the top of Apple Podcast.

The publication had earlier reported that the Cupertino large was creating authentic podcasts to assist promote its Apple TV content material. However, the newest report now claims that the corporate has began buying not solely audio spinoffs of current Apple TV+ films and packages, but in addition different authentic packages that would ultimately be tailored into future video content material for the platform.

The report comes simply days after Spotify acquired unique rights to ‘The Joe Rogan Experience’ as a part of its rising give attention to orginal podcasts. Hosted by former MMA colour commentator and Fear Factor host, Joe Rogan, it’s constantly rated as one of many top-five podcasts within the US and, was the scene of Elon Musk’s notorious weed-smoking exploits in late 2018.

Podcasts have grown in recognition within the US over time, however the trade has taken a extreme hit in latest weeks. With most individuals cooped-up inside their properties due to the pandemic, individuals who principally listened to the exhibits throughout their commute usually are not tuning in any extra, leading to a decline in listeners for many podcasts.

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