BigBasket Mobile App Adds a Voice Assistant to Ease the Shopping Experience

BigBasket Mobile App Adds a Voice Assistant to Ease the Shopping Experience
With lockdown restrictions on on-line deliveries being eased earlier this month, on-line grocers like BigBasket are again to working like typical. You can now simply discover a time slot to put orders. The BigBasket has been fairly intuitive and simple to make use of for so long as I bear in mind. But, the corporate goals to additional simplify the procuring expertise by including a voice assistant into the combination.

Like a number of different apps, BigBasket allowed you to seek for objects utilizing voice enter earlier than as effectively. It used Google Voice Typing for a similar however its placement wasn’t too distinguished. I lately jumped into the BigBasket Android app to put an order and observed a new microphone icon labeled ‘Talk’ floating on the backside proper.

Tapping this mic icon introduces you to a voice assistant that permits you to seek for objects in a jiffy. You have voice suggestions, with the assistant saying out loud – ‘searching for Maggi’ if you search for a similar. You also can ask the voice assistant to take you to the checkout web page, the place you’ll be able to overview your basket earlier than finishing the order.

bigbasket voice search 1

BigBasket provides a voice assistant to its cellular app in partnership with Slang Labs, which is an Indian startup working to augmented current app expertise with voice interactions. It was part of the primary batch of Google’s Launchpad Accelerator India again in mid-2018.

The voice assistant expertise in at present out there in 5 languages, together with English, Hindi, Tamil, Kannada, and Malayalam. I’ve tried out the characteristic in English and Hindi. And effectively, the voice to textual content translation is fairly snappy and you will notice the merchandise you’re searching for in your display straight away. The search has been correct 9 out of 10 occasions for me. There’s a serious factor from the expertise although.

The voice assistant solely allows you to seek for objects and doesn’t instantly add them to your basket. I imply, you can’t ask it to ‘add 10 eggs to my basket’ as a substitute, you’ll have to seek for eggs and add them to the cart manually. Also, one factor I observed is that the voice assistant disappeared for me after putting an order. I’m unsure it was a server-side replace and has been pulled or will I see the characteristic once more as soon as my order is delivered?

With the addition of this characteristic, BigBasket seems to be getting critical about voice interactions. This characteristic, whether it is rolling out to everybody, will give the corporate extra perception into how customers seek for merchandise (and what merchandise are most looked for) inside its app. It can use this data to double down on a sure characteristic to perk up the procuring expertise

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