Championing excessive tech and excessive contact within the digital age: What telcos must do

Championing high tech and high touch in the digital age: What telcos need to do

Sponsored The significance of partnerships within the telecoms business has by no means been better. As applied sciences converge and buyer expectations get ever increased, these within the business want to search out the appropriate place which serves completely different markets in addition to make it simpler for companions and prospects to get entry to the providers they require.

Eastern Communications, one of many Philippines’ premier telecommunications corporations, has constructed its repute by turning into a pioneer in connectivity options similar to Telefax, Fax, ISDN-PRI, Internet and Ethernet Services, Leased Lines, amongst others which were broadly most well-liked by varied industries similar to Business Process Outsourcing, banking and monetary establishments, retail, and extra. The firm now additionally delivers dependable cloud and cybersecurity options, offering companies extra choices to leverage on the digital transformation.

The firm says its success within the business might be attributed to its distinctive two-pronged method in enterprise, “High Tech and High Touch”. In its rebranding initiative entitled “Our Strong Connection,” Eastern Communications highlights their robust model id that differentiates themselves from different telecommunications corporations by offering probably the most modern connectivity options mixed with the superb customer support that brings again the human connections of the enterprise to its prospects.

“This is our two-pronged approach to our brand – high tech signifies our business-grade products and services that are at par with other telecommunication companies, while high touch stands for personalized customer service to our clients. While we strive to give our customers products and services that are both timely and innovative, we will never lose sight of the people who actually use the technology,” shared Eastern Communications Head of Product and Innovation Edsel Paglinawan.

Aside from their wide selection of worldwide and home connectivity merchandise, Eastern has expanded their choices with ICT options similar to managed providers, cloud, and cybersecurity merchandise. They have additionally expanded their community by partnering with international market leaders.

Eastern Communications takes delight of their cloud options, Eastern Cloud, one in every of its newest ICT options that allows you to pay for what you solely require and supplies pace benefit and scalability, therefore advancing general enterprise efficiency. Eastern Communications additionally empowers international companies with their high-speed connectivity options similar to International Private Leased Line Circuit (IPLC), Global Multi-Protocol Label Switching (MPLS), and extra.

As pioneers of the telecommunications business within the Philippines, Eastern Communications’ High Touch method highlights the significance of preserving the human connection within the digital age.

This led to the creation of accomplice recognition packages just like the “KaEsayahan,” a portmanteau of Filipino phrases Ka-Eastern (Eastern associates) and Kasiyahan (Enjoyment), an annual social occasion which goals to rejoice the success of the model whereas getting intimate with their companions and prospects. Celebrated in several areas throughout the Philippines, these have been evenings filled with nice meals, nice dialog, and nice music. Eastern Communications additionally supplies a devoted crew per provider, making certain its high quality of service to their companions.

“We recognise the importance of our partners in helping us deliver high-tech and high-touch solutions to our ever-growing number of customers. This is our humble way of strengthening our partnership with them in supporting more businesses to transform and get the best of the digital age,” mentioned Eastern Communications head of selling Jedrek Estanislao.

With its robust model positioning, Eastern Communications has seen breakthrough of their workers’ morale and firm spirit and finally gained large enchancment of their shopper satisfaction with their distinctive merchandise and tailor-made providers that set them aside from their opponents.

To study extra about Eastern Communications and its providers, go to

Photo by Elia Pellegrini on Unsplash

Tags: Eastern, Eastern Communications, Operators, Philippines, telco, telecoms

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