COAI has written to OTT companies asking to cut back streaming high quality to cut back the burden on the community.
COAI has requested OTT platforms to cut back streaming high quality from High Definition (HD) to Standard Definition (SD).
COAI has requested for a interval of no ads and pop-ups in web sites claiming these additionally add to excessive bandwidth consumption.
The business physique of Cellular Operators Association of India (COAI) has written to the telecom division and OTT streaming companies together with Netflix, Hotstar, Amazon Prime Video and others to decrease streaming high quality with a purpose to scale back the burden on the networks, which is at an all-time excessive because of folks staying and dealing from house amidst the Covid-19 outbreak.
“We believe that during this critical time, it is absolutely essential for the streaming platforms to cooperate with telecom providers so as to manage the traffic distribution patterns which are likely to strain the network infrastructure at a time when it is needed for various critical requirements,” COAI stated in a letter to video streaming corporations.
In order to handle the pressure on mobile networks, COAI has requested OTT platforms to cut back streaming high quality from High Definition (HD) to Standard Definition (SD). According to ET Telecom, COAI has reached out to Amazon Prime Video, YouTube, Hotstar and Netflix.
Advisories have been issued in India asking folks to remain at house and never come to work or collect in public locations. There’s a surge in do business from home, on-line schooling, digital funds, on-line healthcare and different areas that are relying closely on the web. In regard to this, Reliance Jio already announcing doubling data limits on its pay as you go packs.
“This sudden surge in digital use is already putting pressure on the network infrastructure of the Telecom Service Providers (TSPs). The TSPs are taking requisite steps to manage this load and facilitate the smooth functioning of the networks during this critical time,” COAI informed ET Telecom.
Furthermore, COAI has requested for a interval of no ads and pop-ups in web sites claiming these additionally add to excessive bandwidth consumption, and if required these could also be changed with public bulletins or consciousness concerning the virus.
COAI has additionally reached out to the Department of Telecom (DoT) to implement the directive on streaming apps.
Notably, similar measures have been taken by streaming companies like Netflix within the US and Europe as extra nations go into lockdown to forestall contagion from the coronavirus.