Disney to Launch a New Star-Branded Streaming Service Internationally in 2021

Disney to Launch a New Star-Branded Streaming Service Internationally in 2021
In a latest earnings name, Disney’s CEO Bob Chapek has revealed the corporate’s plans to launch a brand new normal entertainment-based streaming service. Disney will launch the service internationally underneath the Star model in 2021.

According to Chapek, this new service will supply content material from ABC Studios, Fox Television, FX, Freeform, 20th Century Studios, and Searchlight. In case you didn’t know already, Disney owns all of them.

Chapek says that this new service will likely be “fully integrated” into the prevailing Disney+ platform in lots of markets, just like what we have already got with Disney+ Hotstar in India.

“We want to mirror our successful Disney+ strategy by using our Disney+ technical platform, rooting it in content that we already own, and distributing it under a successful international brand that we also already own, which is of course Star, and then bringing it to market in very close association to Disney,” mentioned Chapek.

A Morgan Stanley analyst requested Chapek why the corporate is planning to launch a brand new service as an alternative of increasing one in every of its present companies like Hulu. In response, Chapek clarified that this upcoming streaming platform won’t mixture third-party content material. He additionally added that Hulu doesn’t have internationally licensed content material and model consciousness outdoors the US.

Unfortunately, we don’t have some other details about this Star-branded streaming service such because the pricing or precise launch date at this second. Chapek talked about that the corporate will reveal extra particulars on one other investor day within the coming months.

In the identical earnings name, Chapek introduced the corporate’s plans to broaden Disney+Hotstar to Indonesia. If the whole lot goes in keeping with the plan, Disney+Hotstar will likely be accessible in Indonesia ranging from the fifth of September.

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