EA eliminating Origin model with new EA Desktop app

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EA eliminating Origin brand with new EA Desktop app

Electronic Arts is ditching the Origin identify for one thing new: EA plans to exchange it with a revamped desktop app (referred to as EA Desktop), and “double down” on the EA Play branding, in keeping with a report from GamesBeat.

EA describes its new app as a “next-generation PC gaming platform.” Using the EA Desktop app, gamers can subscribe to EA’s recreation’s subscription companies, EA Play and EA Play Pro — the writer’s latest rebrand of the EA Access service. Players can then obtain these video games onto their PC and play them for so long as they maintain the subscription.

With this rebrand and relaunch, EA will remove the Origin identify from its suite of merchandise. EA senior vp Michael Blank informed GamesBeat the brand new EA Desktop app will probably be quicker than Origin, and let gamers have interaction with their video games extra conveniently. Origin, which launched in 2011, has a popularity for being gradual and cumbersome, as a platform, which can be a think about EA’s overhaul.

This information comes only some months after EA began migrating its PC titles to Steam.

When the switch occurs, gamers will keep their EA Origin recreation licenses and associates lists on the EA Desktop app. It’s at the moment unclear when EA will finish Origin for good, and transition to EA Desktop.

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