Facebook, Saregama Ink Licensing Deal to Let Users Add its Music to Stories and Videos

Facebook, Saregama Ink Licensing Deal to Let Users Add its Music to Stories and Videos
Mere days after Saregama partnered with Spotify, the report label has now signed a world licensing cope with Facebook to make its complete music catalog out there throughout Facebook and Instagram.

Saregama now joins the likes of different main Indian music labels together with Zee Music Company, T-Series, and Yash Raj Films to affix fingers with the social media big. You will now be capable of use songs in Saregama’s catalog in all kinds of codecs. The firm will allow you so as to add music stickers to Instagram Stories or use one of many tracks in your profile posts.

Instagram Music, a much-loved function arrived in India earlier final yr. It lets customers add a stay lyric or 15-second customizable snippet to their Instagram Stories. The availability of some evergreen tracks from Bollywood’s well-known artists is simply going to ramp up the function’s use within the close to future.

For these unaware, Saregama is one in all India’s oldest report labels and is dwelling to music from Bollywood movies, Carnatic, Hindustani classical, and devotional music in over 25 languages. It has a set of over 100,000 songs from well-known artists equivalent to R.D. Burman, Mohammed Rafi, Lata Mangeshkar, and others.

“At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favorite retro Indian music to further enrich their content,” mentioned Manish Chopra, Facebook India’s director and head of partnerships.

The social media big has signed licensing offers with most report labels to make their music accessible to its customers. Facebook additionally tied up with Spotify to let customers share what they’re listening to (songs, album, or playlist) to their Instagram Stories simply. It shall be fascinating to see if the corporate extra music-centric options or apps within the works.

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