Google Facing EU Antitrust Probe Over Proposed $2.1B Fitbit Acquisition: Report

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Google Facing EU Antitrust Probe Over Proposed $2.1B Fitbit Acquisition: Report
Google’s $2.1 billion provide to amass Fitbit is reportedly going through critical antitrust scrutiny in Europe. According to unnamed sources quoted by Reuters, the deal is triggering a “full-scale EU antitrust investigation”. The EU will reportedly begin its probe August 4th following the top of its preliminary overview. The information comes within the midst of the historic US Congressional antitrust listening to involving Google, Facebook, Amazon and Apple.

The EU Commission refused to touch upon the topic, however Google issued a press release denying that the acquisition will harm competitors. According to an organization spokesperson, “The wearables space is crowded, and we believe the combination of Google and Fitbit’s hardware efforts will increase competition in the sector, benefiting consumers and making the next generation of devices better and more affordable”. The EU can also be conducting an antitrust investigation into Facebook’s enterprise practices.

Google, final November, confirmed plans to amass Fitbit after media experiences urged that such a deal was within the offing. Subsequent experiences urged that Facebook was additionally within the deal earlier than backing out over pricing considerations. While the social networking large was solely keen to pay round $1 billion, Google reportedly supplied $2.1 billion.

The deal has attracted consideration from antitrust regulators in addition to privateness advocates worldwide. Many have expressed considerations that Google may use non-public well being information to spice up its search algorithm or for focused promoting. Google, nevertheless, has pledged to not use any of the information for focused adverts.

The acquisition is believed to be an try by the US search large to revive the struggling WearOS platform. Originally known as Android Wear, the platform stays a laggard within the wearables area at the same time as Apple and Samsung proceed to dominate the sector with WatchOS and Tizen, respectively.

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