Like its controversial rivals, TikTok and Mitron, Chingari can also be a free short-format video app. It was based by two Bengaluru-based programmers, Biswatma Nayak and Siddharth Gautam. According to NDTV, the app was first launched on Android in November 2018. It was subsequently launched on iOS in January 2019. Alongside English, it’s out there in various Indian languages, together with Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil and Telugu.
While some are attributing Chinagai’s success to the prevailing anti-China sentiments within the nation, the co-founders of the app try to distinguish its providing from the ‘boycott Chinese’ bandwagon. In an announcement, Chingari co-founder, Sumit Ghosh stated: “Unlike its competitors in the Google Play Store … Chingari has been engineered and developed for over 2 years with regular feedback from the users”.
The rise of Chingari comes at a time when anti-China sentiments in India are at an all-time excessive. Thanks to the prevailing sentiments, Mitron, the controversial ‘home-grown’ TikTok rival that turned out to be an alleged clone of a TikTok clone, has already garnered 10 million downloads on Google Play. It now stays to be seen if Chingari may even have related success within the coming days.