The organizers had beforehand introduced that the occasion shall be carried out in an “innovative concept designed for unprecedented times”. While everybody anticipated the occasion shall be held on-line following the lead of many different tech conferences comparable to Microsoft Build 2020, IFA is notably one of many first occasions set to happen as a bodily occasion ever because the pandemic modified our lives.
There shall be a complete of 4 unbiased occasions. The most variety of attendees is capped to 1,000 per day. Below are the 4 occasions:
- Global Press Conference
- IFA NEXT meets IFA SHIFT Mobility
- Global Markets
- Business, Retail & Meeting Lounges
IFA has collaborated with public well being authorities in Germany to determine the idea of this 12 months’s occasion. This step is to make sure social distancing, crowd management, and public hygiene. The organizers say there may also be “virtual opportunities” to be a part of IFA Berlin.
Announcing the brand new idea, Jens Heithecker, the Executive Director of IFA Berlin, mentioned: “After all the event cancellations during the past months, our industry urgently needs a platform where it can showcase its innovation, so that it can recover and rebound. The recovery of our industry starts here at IFA Berlin.”
According to Heithecker, digital occasions have been lacking the “immediacy, hands-on experience and human connections that make events like IFA Berlin so incredibly useful”.