While Xiaomi retained its place because the main smartphone model in India, Vivo has overtaken Samsung to seize the second spot in Q1 2020, in accordance with Canalys. The report claims that Vivo has doubled its shipments in India YoY with 6.7 million models, thereby capturing 19.9 p.c of the market. Xiaomi bought over 10.3 million models and secured 30.6 market share. This spike in market share is attributed to the model’s offline growth and aggressive pricing. Samsung needed to settle within the third place with 6.3 million models and 18.8 p.c share. Realme and OPPO are in third and fourth place with 3.9 million and 3.5 million shipments. Overall, about 33.5 million models have been shipped in Q1 2020, registering a progress of 12 p.c.
Canalys says that “Vivo’s excessive sell-in this quarter was primarily as a consequence of deliberate stockpiles forward of the Indian Premier League (IPL). Now, as a result of lockdown and IPL being postponed, a lot of the stock in offline channels are locked and Vivo may face a troublesome time to rapidly push the models when the lockdown lifts.“
According to the Counterpoint analysis agency, the Indian smartphone shipments grew 4 p.c in Q1 2020. The progress was principally within the months of January and February as March month reported a decline of 19 p.c, therefore the expansion was restricted to only 4 p.c. Counterpoint is estimating that total smartphone shipments will decline by 10 p.c in 2020. Interestingly, the mixed market share of its high three main model — Vivo, Realme, and OPPO come at 42/43 p.c.
Separately, the function cellphone market noticed a decline of round 24 p.c YoY in Q1 2020, suggesting that clients are preferring smartphones. Itel has grabbed the highest spot with round 22 p.c market share, Lava shares the second spot with Samsung with 15 p.c share. Nokia and Micromax are at third and fourth place with 13 and 7 p.c share.