Hashtags can help you grab the attention of users with similar interests and with the right hashtags your content is more likely to appear or appear on trending pages. It is always recommended to add multiple hashtags related to your post to reach a huge audience.
2. Write relevant information in your bio
Don’t leave your Instagram bio blank. You should have relevant information about your account in your bio as it is the first visible to any user who visits your profile. Your bio should be clear and unique to grab the attention of any potential followers.
3. Track Like Views and Comments
Once you convert your personal Instagram profile to a creators account, you get a variety of tools and a professional dashboard to track engagement with your account. These tools help you understand what kind of content your followers like and which posts get the most engagement. You need to study your account to optimize it.
4. How big should the caption of the post be
Caption is another important area that you should keep in mind before posting anything. Caption length works differently depending on the number of followers on your account. According to a study, larger accounts with more than one million followers got more engagement with posts without any captions, and smaller accounts with up to 10,000 followers saw better engagement when a 50 character caption was added to the post. The emoji in your captions also affect the number of likes or views your content gets. Hence, it is advised that you must add emoji to your caption before posting anything.
5. Use the alt text feature before posting anything
This is a feature that not many people know about. Instagram allows users to add alternative text that describes their content before sharing it online. This feature can be accessed by going to the Advanced Settings option just before posting something. Alternate text helps Instagram’s algorithms understand what your content is about and which users the post is relevant to.