iPhone 11 an enormous hit in India, Apple leads premium phase in Q1 2020: Counterpoint

iPhone 11 a huge hit in India, Apple leads premium segment in Q1 2020: Counterpoint

iPhone 11 has been fairly in style amongst customers in India, very like the iPhone XR final yr. According to knowledge launched by Counterpoint Research, Apple noticed a 78 p.c year-on-year development in iPhone gross sales in India in the course of the first quarter of 2020. This is much more spectacular when protecting in thoughts the coronavirus pandemic that has swept the world over the previous few months. With the lockdown being carried out within the second half of March, we’re taking a look at a majority of iPhone gross sales happening in the course of the January and February months. 

While Apple emerges because the chief within the premium phase above Rs 45,000, it’s nonetheless nowhere near be among the many high smartphone manufacturers within the nation. The high 5 positions are taken by Xiaomi, Vivo, Samsung, Realme and OPPO. In phrases of smartphone gross sales in India, January and February witnessed development whereas March noticed a drop of 19 p.c, which is when the nation-wide lockdown got here into impact. 

Strong iPhone 11 gross sales allowed Apple to be the third fastest-growing model within the nation after Realme and OPPO. It additionally suggests there may be nonetheless a marketplace for inexpensive iPhones in India. The iPhone 11 is priced comparatively decrease than the iPhone 11 Pro and 11 Pro Max. Similarly, the iPhone XR was additionally the most cost effective in comparison with different fashions that got here out in 2018. This leads one to imagine that iPhone gross sales in India will solely enhance as soon as the brand new iPhone SE 2020 is launched out there. To recall, the iPhone SE 2020 was launched just lately as the most cost effective iPhone within the present lineup, priced at Rs 42,500 within the nation.

In addition to the iPhone SE 2020, Apple can be trying to open its on-line retailer in India later this yr and its personal retail retailer in 2021, which present that the corporate continues to be trying to make a giant push within the Indian market. However, Apple will nonetheless face hurdles within the nation as iPhones turn into costlier following the latest GST charge hike. The firm introduced value hikes on its present smartphones, and it is without doubt one of the the reason why the iPhone SE 2020 is costlier in India in comparison with its US pricing of $399 (approx Rs 30,000)

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