LG Velvet is the primary smartphone that can arrive with a design and identify that’s fully completely different from what we’ve got seen beforehand. The official announcement didn’t supply any technical particulars however revealed the branding emblem (proven at first) in addition to the thought course of behind selecting the identify.
As per the official weblog publish, the Velvet identify is “intended to evoke images of lustrous smoothness and premium softness, two key characteristics of the new phone”. The workforce has determined to transfer away from the alphanumeric naming schemes adopted by a lot of the manufacturers. It will now be naming units utilizing “familiar and expressive” names that must be simpler to recollect and communicate out loud.
LG is focusing closely on the design of the upcoming smartphone. It not too long ago revealed that the telephone could have a “Raindrop” digital camera the place the primary digital camera sensor will probably be larger in measurement and all others will probably be descending order. The telephone will additional a 3D Arc design with symmetrically curved rear and show edges.
Chang Ma, SVP of Product Strategy at LG Mobile Communications Company stated,
“Our new branding reflects current trends of addressing the unique personal tastes and emotions of the individual with a greater emphasis on design. It’s a more intuitive approach that we are confident will resonate with today’s consumers and help us to establish a clearer brand identity.”