Ludwig Ahgren’s 31-day “sub-athon” on Twitch ended on April 13 at 9 p.m. PDT, after a month of steady livestreaming.
He capped off his broadcast with a comparatively chill six hours of antics — the streamer made dinner, performed video games, and frolicked. But Ahgren did do one stunt in these last hours that caught out: He destroyed his twin-size pink race automotive mattress body with a sledgehammer.
The race automotive mattress had turn into an icon of the stream. Ahgren streamed day and evening for the reason that begin of the occasion, which meant he additionally streamed himself sleeping within the mattress. These streams grew to become their very own spectacle, ushering in a brand new development of sleep streams on the platform.
Some viewers cautioned him in opposition to destroying the mattress, saying that “it’s a piece of film history.” In response, Ahgren joked that “art’s only beautiful if it dies.” In the tip, he let his viewers determine, they usually overwhelmingly directed him to destroy it.
The antic was all half of a bigger “sub-athon” wherein Ahgren added 10 seconds onto the stream for each new subscriber. Ahgren’s channel grew from roughly 1.6 million to 2.65 million followers and went from an estimated 34 million channel views to 72 million web page views through the monthlong occasion. If that every one wasn’t sufficient, he additionally broke the world report for highest variety of subscribers, beforehand held by Fortnite character Tyler “Ninja” Blevins.
Part of the enchantment of Ahgren’s stream was that it consistently teased the inevitable finish. The streamer commonly got here inside minutes of ending the stream. However, viewers all the time managed to swoop in and add sufficient time to maintain it going for a bit of longer. When it got here so near ending, individuals typically cried out “Free Ludwig” in chat. The poor man had been streaming for much too lengthy — he has a life, in any case. So, on the morning of April 13, the streamer announced that he can be ending the sub-athon when the livestream reached 31 days.
His last goodbye after destroying the mattress didn’t characteristic a shock superstar cameo or something of that nature — only a heartfelt message from the creator. In the final three minutes of the stream, he teared up whereas addressing his viewers.
“Don’t get it fucked up,” mentioned Ahgren. “I’m not your friend. No parasocial relationships. I can’t know any of you — 200,000 people on my stream right now. But somehow you guys, as a collective … made me really happy.”