As reported by BBC, the corporate took this resolution after Hetal Lakhani, a US resident began a petition on Change.org. In truth, the petition gained 1,622 signatures on the time of writing this text.
“Shaadi.com has a colour filter that asks users to indicate the colour of their skin using descriptors like “Fair”, “Wheatish”, and “Dark” and permits customers the power to seek for potential companions on the premise of their pores and skin color,” wrote Lakhani within the petition.
“We demand that Shaadi.com must permanently remove its skin colour filter to prevent users from selectively searching for matches based on their preferred skin colour,” Lakhani added.
Also, Hetal Lakhani appears to have began the petition after seeing the Facebook put up of Meghan Nagpal, a Shaadi.com consumer who was in search of her potential life partner on the web site. She was apparently discussing how the filter signified the dearth of inclusion.
“I emailed them (shaadi.com) and one representative said this is a filter required by most parents,” Nagpal informed BBC. “It’s just one small step in an ultimate goal of promoting equality within the south Asian community on a global level.”
Upon eradicating the filter, Shaadi.com stated the filter “was not serving any purpose”. According to the agency, the filter was a “product debris”, which straight contradicts what the consultant informed Nagpal.