The Chromium-based Edge was launched in January 2020 and Microsoft is now laborious at work on convincing Chrome customers to present it a attempt.
Starting this week, Microsoft has began displaying giant Microsoft Edge advert banner in OneDrive while you entry the net storage service with a third-party browser.
Whar’s extra stunning is that Microsoft seems to particularly goal customers who put in a unique browser on their gadgets corresponding to Chrome. In our exams, the banner popped up within the OneDrive account after we accessed the platform with Chrome browser.
The banner additionally features a hyperlink to obtain the Chromium model of Microsoft Edge and the advert seems in the identical place the place OneDrive usually shows latest recordsdata.
The giant banner in OneDrive does point out Microsoft’s normal commercial message, saying that Edge provides higher efficiency, compatibility and pace. The message isn’t very pushy and you may take away it by clicking on the shut button.
It’s not simply Microsoft
As we reported not too long ago, Microsoft isn’t the one tech firm engaged in aggressive commercial techniques. Google can be focusing on Edge browser with Gmail sign-in alerts and advertisements inside Google Forms, Google Drive, and YouTube Music.
Also, this isn’t the primary time Microsoft has tried to advertise its personal internet browser. More not too long ago, Microsoft has began pushing Edge suggestions or advertisements in Windows Search every time somebody sorts the title of an alternate browser.
Microsoft calls these advertisements ‘suggestions’ and there’s no technique to disable them. In the Start menu, an identical suggestion tag can be displayed within the all apps record that particularly targets fashionable browsers corresponding to Mozilla Firefox and Google Chrome.
It’s shouldn’t be an issue for a lot of customers as Microsoft is utilizing its personal merchandise, corresponding to OneDrive, to advertise Edge. It’s possible that the banner advertisements will likely be eliminated in some unspecified time in the future after the brand new Microsoft Edge is launched to everybody through Windows Update.
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