The new brand follows a easy design specializing in typography. The textual content is in lowercase with Red shade whereas the background is in White shade. For reference, under is the previous brand of Nubia.
“New image, new starting point, new ecology… Nubia brand upgrade, a new look, new LOGO and brand vision officially launched! Generation Z has arrived, nubia brand ecology will add layout of intelligent hardware field, to create a younger, more stylish, personalized intelligent lifestyle.”, wrote Nubia’s co-founder on Weibo (translated from Chinese).
This hints that the corporate is planning to enter extra product classes like good life-style merchandise focused at Gen-Z sooner or later, following the footsteps of Chinese manufacturers similar to Xiaomi and Realme.
Going by these, we may anticipate health bands, smartwatches, TWS earbuds, and even baggage from the corporate. We may anticipate the corporate to carry a few of these merchandise to India as properly. Meanwhile, Poco can also be working by itself TWS earbuds.
As of now, there isn’t any phrase on the corporate’s preliminary lineup of good life-style devices. However, Nubia ought to hopefully be asserting extra particulars or teasers about its good devices portfolio within the weeks to return.
With this brand refresh, Nubia turns into the second smartphone model to have a significant brand refinement inside a month. Notably, OnePlus refreshed its brand within the third week of March.