OnePlus Confirms Mid-Range Smartphone and Plans to Ramp up IoT Eco-System

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OnePlus Confirms Mid-Range Smartphone and Plans to Ramp up IoT Eco-System
OnePlus has formally confirmed its plans to launch a mid-range smartphone this 12 months. In a publish on Chinese micro-blogging web site, Weibo, OnePlus CEO Pete Lau stated that the corporate will provide a mid-range handset this 12 months to succeed in a wider shopper base. He additionally confirmed the information in an interview to Fast Company, the place he additional spoke in regards to the firm’s plans to broaden into new product classes going ahead.

Rumors a few new mid-range OnePlus smartphone have been doing the rounds for a number of months. Long rumored because the OnePlus 8 Lite, the system is now anticipated to be marketed because the OnePlus Z. However, Lau neither confirmed nor denied any of the rumors relating to the telephone’s title. Instead, he centered on the corporate’s bigger plans of getting a foothold within the IoT market within the US and Europe.

According to him: “What we’re seeing is that with current products, there’s still a demand from a large consumer base for a more suitable price that enables more consumers to be able to access OnePlus products. That’s really important insight, and it’s something that we’re taking into very serious consideration”.

OnePlus has already began taking its first tentative steps into the world of IoT units, having launched its first TV set in India final 12 months. Over the years, the corporate additionally launched an assortment of equipment, together with energy banks, earphones and extra. Now, Lau says, the corporate is making an attempt to scale-up its operations and turn out to be extra of an eco-system participant reasonably than stay a pure-play {hardware} vendor.

“We indeed have come from background and roots as a hardware company, but from what we see looking forward, building an ecosystem is a forward trend”, he stated.

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