“The new OnePlus logo retains the classic look in a red colour accent while introducing a new curvilinear ‘1’ that is easier to read”
OnePlus has unveiled its model new emblem and model id with an purpose to make the corporate “more identifiable and versatile.” The firm says that the redesigned emblem marks the “most significant change to the OnePlus brand” because it was based in December 2013. The new emblem retains the traditional OnePlus look within the pink color accent whereas introducing a brand new curvilinear “1” that’s simpler to learn and adjusts the burden of the logotype for higher general stability. The ‘+’ icon is larger now extra making it extra outstanding, which the model says is symbolic with its rising fan base. In addition to the normal pink color, the corporate has additionally up to date its secondary palette to cyan, inexperienced, magenta, indigo, and yellow colors to make the model’s design extra vibrant and full of life.
OnePlus says the brand new font additionally improves legibility and is less complicated on the eyes. It additionally talked about the in-house creatives and exterior company collaborated for almost seven months to introduce the refreshed model id. The purpose is to unify all interactions with OnePlus and never simply restrict it to communications but additionally unify the expertise of utilizing OnePlus services and products throughout all touchpoints.
Mats Hakansson, world artistic director of OnePlus mentioned, “OnePlus just isn’t altering who we’re, however reinforcing what we stand for – the true spirit of Never Settle. We at all times design for our customers. We really feel that these adjustments preserve the enduring parts of our model which can be beloved by our workers and our neighborhood whereas injecting each pleasure and stability into our visible id.”