Samsung Adds Two New Sizes to its ‘Curd Maestro’ Refrigerator Range in India

Samsung Adds Two New Sizes to its 'Curd Maestro' Refrigerator Range in India
Having initially launched its ‘Curd Mastro Refrigerator‘ vary in India again in January earlier this yr, Samsung on Monday added two new fashions to the lineup.

The new fridges can be accessible in 386-liter and 407-liter capacities along with the present fashions that are available 244-litre, 265-litre, 314-litre, and 336-litre sizes. Both new fashions include proprietary Samsung applied sciences, together with Smart Convertible 5-in-1 Twin Cooling Plus and Digital Inverter. The gadgets additionally provide Stabilizer-free operation for higher vitality effectivity.

Samsung’s Curd Maestro vary of fridges are a part of Samsung’s ‘Make for India’ improvements, and the corporate claims they’ll “revolutionize the conventional usage of a refrigerator (by) going beyond food preservation to food preparation.” The fridges reportedly observe the curd-making course of really useful by ICAR-National Dairy Research Institute (NDRI), Karnal.

Announcing the launch of the brand new fashions, Raju Pullan, the Senior VP of Consumer Electronics Business at Samsung India, mentioned: “Our Curd Maestro Refrigerators have got a very positive response from consumers … We have witnessed an increasing demand for larger capacity models of our refrigerators as consumers want to stock up more and venture out less. To address the changing needs of consumers, we are introducing four new models of Curd Maestro Refrigerators and are confident that we will further strengthen our No. 1 position in the refrigerator category in India.”

Price and Availability

The new fashions can be up for buy by way of all retail channels and in addition on Samsung’s official on-line retailer, beginning September 10, 2020. They will are available ‘Refined Inox’ and ‘Luxe Brown’ colours and can be accessible in 2-star and 3-star score choices.

The 386-liter fashions will carry a price tag of Rs. 55,990 for the 2-star variant and Rs. 56,990 for the 3-star possibility, whereas the 407-liter fridges will value Rs. 61,990 and Rs. 63,990, respectively.

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