Samsung not collaborating in IFA 2020; Holding separate digital occasion in September

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Samsung not participating in IFA 2020; Holding separate digital event in September
IFA in April 2020 introduced that its scheduled occasion is not going to go forward as standard because of the COVID-19 pandemic. The authority introduced that they are going to pivot to a “new innovative concept” slightly to be able to keep on, although they didn’t clarify it intimately on how they wish to proceed from there. But in mid-May, IFA Berlin took to Twitter to announce that the IFA 2020 will happen from Thursday, September 3rd to September 5th. Organizers additionally confirmed that the IFA 2020 occasion can be a platform to showcase manufacturers, a platform for cutting-edge expertise, a worldwide sourcing occasion for OEMs and ODMs, a market the place retailers and types can come collectively.

While it’s unknown what are the collaborating firms, Samsung has, no less than, confirmed that it’ll not attend the occasion.

First, the South Korean press reported that Samsung could keep away from the occasion, and later, Techcrunch confirmed that Samsung is not going to be current on the IFA 2020 occasion. Samsung has reportedly informed Techcrunch,


“We have taken the exciting decision to share our latest news and announcements at our own digital event in early September. While Samsung will not be participating in IFA 2020, we look forward to our continued partnership with IFA in the future.”

Samsung didn’t carry out the rationale for its non-attendance however COVID-19 seems to be the perpetrator right here. Samsung is trying ahead to asserting its new plans and no matter it had deliberate for at a separate digital occasion.

European Union has already introduced that it’s opening journey from 15 international locations whereas persevering with to ban vacationers from the United States, Brazil, and Russia, the place COVID-19 stays an ongoing concern.

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