Samsung Replaces Apple because the Top Premium Smartphone Brand in India

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Samsung Replaces Apple as the Top Premium Smartphone Brand in India
Samsung has reportedly changed Apple because the best-selling premium smartphone model in India. According to a brand new examine from Counterpoint Research, the South Korean client electronics firm reclaimed the top-spot with a 34 % share of the premium market in Q1, 2020 forward of Apple and OnePlus, who got here in numbers two and three, respectively.

The examine, which outlined ‘premium’ smartphones as gadgets priced at Rs. 30,000 (round $400) and above, additionally claimed that new ‘affordable premium’ gadgets, just like the Galaxy S10 Lite and the Galaxy Note 10 Lite, in addition to the ‘ultra-premium’ Galaxy S20-series, had been the principle drivers of development for Samsung on the higher-end of the market. “Price discounts, a favorable exchange rate, and S20 cashback offers all contributed to Samsung’s growth in the segment”, the report famous.

Graph Courtesy: Counterpoint Research

Though Apple fell to quantity two in the course of the quarter, the iPhone 11 remained the best-selling mannequin within the phase, accounting for nearly 17 % of complete shipments. Not solely that, the corporate saved the lead within the ultra-premium phase (upwards of Rs. 45,000 or $600) with a 55 % share. Overall, iPhone gross sales grew 78 YoY in the course of the quarter, thanks largely to on-line platforms like Flipkart and Amazon.

OnePlus, which was at quantity two behind Apple throughout This fall 2019 and primary in the course of the two previous quarters, dropped all the way down to quantity three, “partly due to seasonal factors with some consumers holding off on purchases while waiting for the upcoming 8-series launch”. To add to that, conventional OnePlus consumers are sad on the spiraling costs of a few of its newer handsets and at the least a few of them are seemingly switching over to similarly-priced gadgets from Apple and Samsung. That being the case, will probably be fascinating to see if the corporate will be capable of deal with the difficulty with its upcoming mid-range smartphone rumored to be known as the OnePlus Z.

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