Sony is simplifying the branding it makes use of for video games developed by its Sony Interactive Entertainment Worldwide Studios groups with a brand new emblem and a brand new, a lot shorter title: PlayStation Studios. On Tuesday the corporate unveiled the branding, which comes with a brand new animation that, sure, does certainly look very very similar to the Marvel Studios intro that performs earlier than Marvel’s motion pictures.
The opening animation for PlayStation Studios video games options Sony’s characters — Nathan Drake from Uncharted, Aloy from Horizon Zero Dawn, Kratos from God of War, Ratchet and Clank, and others — mirrored upon the 3D variations of the triangle, circle, cross, and sq. icons.
According to a report from GamesIndustry.biz, the brand new PlayStation Studio branding will launch alongside the PlayStation 5 this vacation season. The branding will likely be featured on video games developed and managed by Sony Interactive Entertainment’s Worldwide Studios. Eric Lempel, senior vice chairman and head of world advertising and marketing at Sony Interactive Entertainment, tells Games Industry that the animation (and shorter variations of it) will seem earlier than video games and trailers.
“We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation,” Lempel defined.
The PlayStation Studios emblem may also be featured on discs and recreation packaging, Lempel mentioned.
PlayStation Studios’ new animated intro follows an analogous effort from the Xbox crew final yr. Like the Marvel Studios intro (and now PlayStation Studios), the Xbox Game Studios animated intro integrated characters and imagery from Microsoft’s 13 inside recreation growth studios.
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