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South Indian Sun TV and Star MAA Become Most Watched Pay TV Channels: BARC

Highlights
  • Dangal was the most-watched free channel throughout genres in 2020
  • Sun TV topped the record of the most-watched pay-TV channel in week 9 and week 10 of 2020
  • Sony Max entered the record of most-watched pay-TV channels in Week 10 of 2020

Southern Channels Sun TV and Star MAA dominated the Pay TV viewership from the start of 2020. Broadcast Audience Research Council of India (BARC) of their weekly report acknowledged that Tamil and Telegu language channels which are Sun TV and Star MAA was the most-watched Pay TV channels throughout a number of genres. One step beneath, Hindi GEC Colors grabbed the second spot within the most-watched Pay-TV channel firstly of 2020. BARC launched the record of most-watched channels on pay-TV viewership after the assertion by the World Health Organization (WHO) through which the organisation declared Covid-19 as a pandemic.

Southern Channels Topped the Pay-TV charts For Entire Month

As per the record launched by BARC, Sun TV and Star MAA topped the record of most-watched channels in for week 9 and week 10 of 2020. As of exceptions, India Premier League helped the sports activities channels to dominate the itemizing of most-watched pay-TV channels. Apart from southern channels, Hindi Channels resembling Star Plus, ZEE TV, Colors and Sony Entertainment tv made it to the highest 10 record of BARC.

Not solely this, however the rankings of most-watched channels additionally remained fixed until rank seven between week 9 and week 10. In week 10, Gemini TV exited the record, and Sony Max entered the record of most-watched pay-TV channels. As of free channels, Dangal dominated the record in each week 9 and week 10. Also, channels like Big Magic, Big Ganga, Zing, Bhojpuri Cinema and others made it to the record of most-watched free channels throughout genres in week 10 of 2020.

Broadcasters Will Increase Viewership Due to Coronavirus Outbreak

The outbreak of Coronavirus has lockdown individuals at house. To guarantee most security from the lethal virus, the federal government has declared 21 days lockdown to struggle Covid-19. However, the lockdown of individuals will act as a blessing in disguise for broadcasters as their viewership will enhance as individuals will rely extra on leisure. Various broadcasters had been already sad with the implementation of latest tariff order rolled out by Trai. In such a state of affairs, broadcasters will probably be proud of the lockdown state of affairs as a rise in viewership will enhance their credibility.

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