Three of the playlists that Spotify is rolling out this week within the US, Germany, Sweden, the UK, Mexico and Brazil embrace ‘Best Podcasts of the Week’, ‘Brain Snacks’ and ‘Crime Scene’. They’ll include native content material in every nation and will likely be curated by Spotify workers who’re being employed particularly for the aim.
Spotify can be launching 15 different podcast classes, together with a ‘Murder Monday’ playlist with homicide tales, a ‘Who Runs the World’ playlist highlighting inspirational ladies and ‘This Week in Hollywood’ about superstar information and gossip. The firm may even notify creators through a brand new instrument within the ‘Spotify for Creators’ dashboard each time one in every of their episodes is included in a playlist.
Some creators, nevertheless, are cautious of the brand new transfer as a result of they count on the corporate to advertise its personal podcasts through the brand new playlists. As identified by The Verge, Spotify produces a complete host of podcasts itself, due to its possession of corporations like Gimlet Media, Parcast, Anchor and its personal Spotify Studios. That being the case, the brand new developments is elevating questions on whether or not the corporate will use the playlists to advertise its personal content material on the expense of impartial podcasters.
Spotify’s VP and Global Head of Studios & Video, Courtney Holt, nevertheless, dismissed all options of unfair practices, saying that the curators will do the job independently. “The product only works if it has editorial integrity, and our editors have been given directive to pick what the best content is. It really has very little to do with whether or not we’ve made it”, he stated.