At the top of the final yr, the builders did a soft-launch of a reside streaming characteristic that allowed creators to work together with their followers/ followers and earn “gifts”. This is very like YouTube’s super-chat characteristic that permits content material creators to earn cash throughout their live-streaming periods.
“This feature allows any content creator to live stream on the platform. While they are live streaming and interacting with their followers, the followers have the option where they can give gifts of different values to the creators starting as low as Rs 10 going up to Rs 1,000. These gifts translate into cash for content creators and this way creators can monetize their content,” stated Varun Saxena, Founder and CEO of Bolo Indya.
To use the characteristic, you’ll need to begin a reside stream in your channel and wait to your followers to affix within the stream. Once they be part of your stream, you’ll be able to then ship artistic content material and work together with them instantly from the chat. And in the event that they discover your content material entertaining or need you to do or say one thing on stream, your followers can ship you “gifts” that value totally different quantities. They will discover the choice to ship presents proper beside the chat UI, on the bottom-right nook.
Now, when the builders launched the characteristic 4 months in the past, it was solely accessible to creators with over 100,000 followers on Bolo Indya. Recently, nonetheless, they enabled the characteristic for all of the creators on the platform to monetize their content material.
“For the mushy launch, we had a standards that customers with greater than 100,000 followers might use the reside streaming characteristic. But now we’ve got made it open to each creator,” added Saxena.
So, utilizing this very characteristic, creators on Bolo Indya have been capable of earn almost Rs 45 lakhs previously 4 months, as per the corporate. Starting from December, the builders noticed a gradual rise within the variety of “gifts” given to creators and anticipate the graph to go increased within the coming months.
Moreover, because the app helps a lot of the in style regional languages comparable to Bengali, Tamil, Kannada, Marathi, Gujrati, and others, it’s accessible to extra folks in India. So, the steep rise within the variety of presents does make sense as many customers are actually switching to different apps following TikTook’s everlasting ban stories.
So, if you wish to develop your follower-base and work together with extra of India’s inhabitants, I counsel you take a look at the Bolo Indya app on the Play Store or the App Store. Plus, there may be an added benefit so that you can earn some moolah by delivering artistic content material to your followers.