TikTookay additionally stated it’s utilizing new algorithms to make it tougher to to search out hateful content material on the platform. According to the corporate: “We take various approaches to stop the spread of hate, including removing related content, refraining from showing results, or redirecting the search to our Community Guidelines to educate our community about our policies against hateful expression. It’s not a fail-safe solution, but we work to quickly apply this approach to hate groups as they emerge”. The modifications will result in ‘more positive and joyful content’ for all TikTookay customers, the corporate stated.
The modifications come at a time when the app and its Chinese proprietor, ByteDance, are going through extreme challenges in its two largest markets – India and the US. While the previous has already banned the app as half of a bigger crackdown on Chinese apps and providers, the US president has threatened comparable motion if ByteDance doesn’t sell-off the US operations of the app to a US-based proprietor. To add to its issues, the app now stands accused of snooping on tens of millions of Android customers by surreptitiously accumulating their MAC addresses.