Twitter Confirms Plans to Test Subscription Models This Year

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Twitter Confirms Plans to Test Subscription Models This Year
Twitter witnessed a 23 % lower in advert income this quarter as a result of ongoing coronavirus pandemic. In an effort to diversify its income, the corporate has confirmed its plans to check a subscription mannequin.

According to a tweet on Twitter’s official Investor Relations deal with, these new income merchandise are nonetheless within the early phases. The platform doesn’t count on income towards these sources this 12 months.

On an investor name, Twitter CEO Jack Dorsey advised analysts to count on some checks this 12 months. He added that he has a “really high bar for when we would ask consumers to pay for aspects of Twitter.”

“We want to make sure any new line of revenue is complementary to our advertising business. We do think there is a world where subscription is complementary, where commerce is complementary, where helping people manage paywalls … we think is complementary,” stated Twitter CEO Jack Dorsey.

This shouldn’t be the primary time we’re listening to about Twitter’s plans to introduce a subscription mannequin. Earlier this month, a job itemizing for Twitter’s undertaking “Gryphon” was noticed on-line. Although Twitter first edited the job itemizing to take away all mentions of its inner crew, subscription, and Gryphon, the corporate subsequently restored all the main points.

There’s nonetheless no concrete info on how this subscription would work. However, the wait to be taught extra would most likely not be too lengthy. A secure guess can be an ad-free model of the platform – a tried-and-tested method that loads of firms have applied, however we should wait to see if Twitter has something higher to supply.

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