Zee5 Launches ‘HiPi’ as a New TikTok-like Platform for India

Zee5 Launches 'HiPi' as a New TikTok-like Platform for India
Following the ban on TikTok in India, a slew of comparable video-sharing functions are leaping in to fill the void. Zee TV’s streaming app, Zee5, has now joined the bandwagon with the launch of ‘HiPi’ – a short-format video-sharing service accessible as a part of the corporate’s present streaming app. The service is now accessible on the Zee5 Android app, though, the iOS model continues to be a piece in progress. The firm, nevertheless, says it is going to be accessible on iPhones sooner reasonably than later.

Like many of the different TikTok wannabes, HiPi comes with the standard array of options, together with music tracks, filters and visible results. As for the movies themselves, they will solely be as much as 100 seconds lengthy. The interface can be alongside anticipated traces for an app in its class. It presents vertical scrolling of movies that may be ‘liked’ or ‘shared’ throughout social media channels. Content creators can even add music tracks to their movies.

Talking to Gadgets 360, Rajneel Kumar, Business Head of Expansion Projects and Head of Products at Zee5, claimed that HiPi has been in improvement for over over a yr. “We (are) story creators and story tellers for decades and that power of storytelling and creation is what we are bringing onto the HiPi platform, which is very unique and different from any other competition in the market, who are primarily all technology companies”, he mentioned.

Interestingly, not like different social media platforms, all content material on the brand new service will solely go dwell following moderation by the corporate. What’s extra, HiPi will solely enable creators of age 18 and above on the platform.

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