TikTok, which is itself not a stranger to controversies in India and past, was the second-most-installed non-gaming app final month with greater than 107 million downloads worldwide. India remained one of many main markets for the app, accounting for 22 p.c of all downloads, adopted by the US at 9.4 p.c. Facebook, WhatsApp and Instagram rounded out the top-five, with Aarogya Setu turning into the seventh-most-downloaded app general and the fifth-most-downloaded on the Play Store.
Zoom has been an enormous success globally over the previous couple of months as most firms have shifted to a work-from-home routine due to the coronavirus lockdowns. The story in India has been no totally different, with the app drawing thousands and thousands of recent customers from across the nation.
In truth, the app’s phenomenal success in India has prompted the corporate to confer with the nation as considered one of its ‘primary markets’ globally. In an interview with Hindustan Times, Abe Smith, the Head of International at Zoom Video Communications, stated that the corporate has two of its 17 data-centers in India, together with one in Hyderabad and one other in Mumbai in collaboration with Tata Communications.
According to Smith: “At strategic and executive level, India has always been a primary market for us … we’ve always seen India as an incredibly unique opportunity for us to grow … The company is very bullish on India, we’re in a position where we want to lean into the market not lean out of the market. And we think that there’s a fantastic opportunity in the country. And that’s why we were early with infrastructure”.