Mozilla desires to ‘Unfck The Internet’ with new marketing campaign

Mozilla wants to 'Unfck The Internet’ with new campaign

Mozilla desires to repair the issues with the invention all of us maintain pricey with its new “Unfck The Internet” marketing campaign.

The web just isn’t in a wholesome state. Last 12 months, Tim Berners-Lee – creator of the World Wide Web – launched a “contract” to repair it. Needless to say, much more nonetheless must be carried out.

COVID-19 has dropped at mild among the finest and worst facets of the web. The web has helped us to stay linked in troublesome occasions, however it’s additionally enabled issues like misinformation to unfold like wildfire.

In a press launch, Mozilla wrote:

“You could be questioning, what precisely is flawed with the web? It works. It does what it’s alleged to do by connecting billions of individuals around the globe collectively and is an incredible, magical portal into the human expertise. It’s additionally a spot full of misinformation, corruption and greed.

It’s time all of us took a stance to take management again from Big Tech, governments and dangerous actors who’re working to remove our privateness all for the sake of promoting us extra stuff we don’t actually need. It’s time to cease corporations like Facebook and YouTube from contributing to the disastrous unfold of misinformation and political manipulation of their platform.

It’s time for all of us to select and never have the algorithm feed us no matter it desires.”

We’re now a month away from an election that can form the world for at the least the subsequent 4 years. Whoever you’re backing, you must need to know the election was as truthful and freed from manipulation as potential.

Mozilla’s marketing campaign calls on folks to look at The Social Dilemma on Netflix⁠—which I may also wholeheartedly suggest. While most individuals studying this can possible have some consciousness of how social media is used for manipulation; the total extent of it’s really staggering.

We all know platforms like Facebook need to preserve customers engaged for so long as potential. An individual who interacts extra with left-wing content material might be served extra of the identical⁠—and vice-versa for these interacting extra with right-wing.

This creates an echo chamber the place individuals are predominantly seeing one explicit view and so they can not perceive how anybody can presumably suppose completely different. Increasingly bitter and divided camps emerge consequently with little or no center floor. Here within the UK, we very a lot noticed this throughout the Brexit marketing campaign.

In an audio advert for its marketing campaign, Mozilla says:

“Fuck it: that’s what all of us say once we settle for their Terms of Service. It’s additionally what they’ve carried out to the web, changing the magic all of us hope to search out with regardless of the trackers, advert {dollars}, and algorithms need us to see.

Eff that. Firefox is the one net browser backed by a non-profit with a mission to unfck the web. So the online you discover is extra just like the place you’ve at all times cherished.”

Mozilla desires folks to put in an extension which permits customers to share the political adverts they see to a public database to assist counter disinformation.

Another extension, launched by Mozilla itself, is a ‘Facebook Container’ which prevents the social big from monitoring customers throughout the online.

Unfck The Internet is definitely an attention-grabbing – albeit fairly youth-orientated – marketing campaign from Mozilla. Let’s hope it really works.

Interested in listening to trade leaders talk about topics like this? Attend the co-located 5G Expo, IoT Tech Expo, Blockchain Expo, AI & Big Data Expo, and Cyber Security & Cloud Expo World Series with upcoming occasions in Silicon Valley, London, and Amsterdam.

Tags: marketing campaign, fb, web, mozilla, privateness, social media, unfck the web, net

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